Fort Mason – SEATS

Notice the QR code on the front

Biked by Eddy Joaquim

“Biked is a hybrid seat/bike rack with QR codes leading to bicycling maps of the area.”

Eddie Joaquim is a product of the many countries he has lived in. An photographer with an architectural background he is a very unique individual.

QR Code (abbreviated from Quick Response Code) is the trademark for a type of matrix barcode (or two-dimensional code) first designed for the automotive industry. More recently, the system has become popular outside of the industry due to its fast readability and large storage capacity compared to standard UPC barcodes. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be made up of four standardized kinds (“modes”) of data (numeric, alphanumeric, byte/binary, Kanji), or through supported extensions, virtually any kind of data.
Invented by the Toyota subsidiary Denso Wave in 1994 to track vehicles during the manufacturing process, the QR Code is one of the most popular types of two-dimensional barcodes. It was designed to allow its contents to be decoded at high speed.

Formerly confined to industrial uses, they have in recent years become common in consumer advertising and packaging, because the dissemination of smartphones “has put a barcode reader in everyone’s pocket” for the first time. As a result, the QR code has become a focus of advertising strategy, since it provides quick and effortless access to the brand’s website